Sunday, September 14, 2014

Kenshoo to buy Israeli ads company Adquant.

Kenshoo, a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology will pay $12 million for Adquant. 

Adquant, launched in 2012, is a SaaS company focused on delivering the best-of-breed social advertising platform. Developed as the internal Facebook platform for the Adotomi agency in 2009, one of the first Facebook PMDs, the Adquant technology has been market proven by the most demanding Facebook advertisers.

Kenshoo empowers the world’s most sophisticated advertisers with the tools needed to succeed in a quickly changing digital landscape.

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