Tuesday, October 14, 2014

Alibaba Unveils Mobile Open Strategy Baichuan Program to Boost Innovation

Chinese Internet giant Alibaba rolled out Baichuan Program today to boost startup innovations. Under the program, Alibaba will offer various infrastructure supports to mobile developers with a view to construct a mobile ecosystem that connects cloud and mobile services.

In terms of technical supports, Alibaba will provide cloud, data storage and security services, helping projects to lower development and maintenance costs. Business operation, investment and working space resources will also be given to startups. In addition, the e-commerce company will open its data to app developers, helping them to understand the users so as to build custom services.

It is worth nothing that companies under the program will be able to capitalize on Alibaba’s e-commerce capabilities and being integrated to Alibaba’s trading and payment systems.

According to Alibaba spokesman, Meilimei, a beauty app under the program, has activated more than 7 million users by leveraging the resources offered by Alibaba. Maternal social shopping app Mamazhidemai witnessed a 50% leap in user retention rate after using its user base profile data.

With Baichuan Program, there’s no need to hire a CTO, said Wang Xiruo, VP of Alibaba Group, a good project manager and a good idea are sufficient to build an excellent app. Wang added that Baichuan’s supports will accelerate the development cycle and lower cost for developers.

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