Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts

Wednesday, April 22, 2015

Japan's Dentsu buys Israeli performance ad co abaGada

Israel's advertising industry continues to attract global attention: today, Japanese advertising company Dentsu Aegis Network, a unit of Dentsu Inc., which has a market cap of $13.2 billion, announced the acquisition of Israeli performance advertising company abaGada.

The acquisition price was not disclosed, but market estimates put it at $60-90 million depending on the size of milestone payments. This is Dentsu's first acquisition in Israel, and represents a significant statement of intent.

The Japanese advertising company has operated in Israel in recent years under Carat Israel. The acquisition was led by Liran Chen, CEO of Carat Israel. abaGada was founded in 2010 by two former employees of Google Israel: Eyal Chen, CEO, and Kobi Frankental. Among the company's clients are television production company Keshet, Bezeq International, Kia, Issta, Google, Danone, and Johnson & Johnson.

The three founders set up the company using their own money and, as befits a performance company, it was profitable from the outset and has not raised external funds. abaGada will become part of Dentsu Aegis Network and transition towards operating as iProspect - Dentsu Aegis Network’s global digital performance agency. Eyal Chen will become CEO of Dentsu Aegis Network, Israel, and abaGada's 22 employees will transfer to this entity. Chen will report to Thierry Jadot, CEO of Dentsu Aegis Network, France & Middle East.

“This acquisition marks another important step in the continued growth of Dentsu Aegis Network and the reach of our digital capabilities,” said Jadot, “With advanced services, a high level of technology products and expertise delivered to globally renowned brands and partners, abaGada is a highly successful business that is both strategically and geographically suited for our global network.” 

“Bringing abaGada into iProspect enables us to scale our brand presence in the crucial high tech Israeli marketplace, adding another dimension to our global digital capabilities. We look forward to welcoming Eyal and the whole abaGada team to iProspect,” said Ben Wood, Global President of iProspect. "We are looking forward to joining Dentsu Aegis Network and offering our digital marketing services and technology to more global brands. Our dynamic team will act as the conduit between the innovative Israeli market and Dentsu Aegis Network’s and iProspect's global network, whilst continuing to provide our clients with the highest value in digital marketing," Chen said.


Sunday, September 14, 2014

Kenshoo to buy Israeli ads company Adquant.

Kenshoo, a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology will pay $12 million for Adquant. 

Adquant, launched in 2012, is a SaaS company focused on delivering the best-of-breed social advertising platform. Developed as the internal Facebook platform for the Adotomi agency in 2009, one of the first Facebook PMDs, the Adquant technology has been market proven by the most demanding Facebook advertisers.

Kenshoo empowers the world’s most sophisticated advertisers with the tools needed to succeed in a quickly changing digital landscape.


Thursday, September 4, 2014

XLMedia Acquires Israeli Startup ExciteAd Digital Marketing for $19m

XLMedia PLC said it has acquired social and mobile gaming marketing company ExciteAd Digital Marketing Ltd for up to $19 million in cash and shares. The acquisition is expected to add to earnings immediately. XLMedia said the acquisition was "highly complimentary" to its Media division, and cited benefits of the acquisition including social and mobile expertise, revenue streams from regulated products and markets, a new customer base and expanded geographic reach.

This numbers Israeli company XLMedia’s fifth and largest acquisition, with previous acquisitions totaling $9.4 million combined. ExciteAd, also known as DAU-UP, was founded in 2011 by 33-year-old CEO Idan Nizri, posted pretax profit, excluding share based payments, of $3 million in the year to end-June, on revenue of $12.8 million.

XLMedia will pay $12 million in cash immediately, with two additional payments of up to $7 million based on ExciteAd's earnings before interest, tax, depreciation and amortiZation in the first and second years after July 1. Of this additional payment, 71% may be satisfied through the issue of new shares in XLMedia.

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Source: MorningStar