Showing posts with label big data. Show all posts
Showing posts with label big data. Show all posts

Saturday, August 16, 2014

Pursway: People Buy What Their Friends Buy

An interesting article about Pursway was published on Venturebeat.com: Pursway Article.

Pursway's technology funds your friends and sends their names and addresses to a client company as marketing prospects. The company has database of more than 100 million buyers and about 10% of the buyers are people that otehr people (such as family members) will us before they make an aquisition. The company can tell their customers (Sony, Comcast, Orange etc) who are the friends of their customers and then they can approach them.

Or as the company say on their web page:

People Buy What Their Friends Buy

Check out their video:



This video is also interesting:



Pursway webpage: Pursway.com